Together we can make a huge difference to the lives of billions of animals by:
- reducing the number of animal products that you purchase
- refining and being more careful with your choices, and ultimately,
- replacing animal-based clothing with sustainable animal-free fashion.
While an animal-free wardrobe is the ultimate in kind and cruetly-free fashion, making more ethical choices is also a great step towards achieving a kinder wardrobe.
If you choose to buy animal products, look for proof that strong animal welfare measures have been taken. Seek products labelled with robust certifications such as the Responsible Down Standard or the Responsible Wool Standard.
But don't fall for any certifications that claim to ensure even a basic level of welfare is maintained for animals used in fur and exotic leather products! And generally - if in doubt, say ‘No Way!’ Compassion will always be in fashion! By taking this pledge, we'll also send you a "How to Guide" on all things animal-friendly in fashion. Look out for it in your inbox!
On behalf of all of our wooly, furry and feathered friends - thank you!