Take the Wear it Kind pledge

Take the Pledge to Wear It Kind

With so many fabulous cruelty-free options now available, it has never been easier to Wear it Kind! Together, we are making it clear to designers, manufacturers, and retailers that we won’t tolerate cruelty to animals in the name of fashion.

However, there is still a long way to go, and billions of animals are suffering horrifically right now for the clothes we wear. So, we are asking you to join our compassionate fashion movement today, and pledge to reduce, refine and replace animal-based fashion with kinder and more sustainable choices.

We need 250,000 pledges.

203,708 of 250,000 have signed the pledge. Will you help us get 46,292 more?

When you sign this pledge, you will receive updates about our work. You can unsubscribe at any time. When you provide your phone number (optional), you consent to being contacted by phone by FOUR PAWS or its representatives. You can read our data privacy policy here.

While an animal-free wardrobe is the ultimate in kind and cruelty-free fashion, making more ethical choices is a great step towards achieving a kinder wardrobe.

Together we can make a huge difference to the lives of billions of animals by:

  • reducing the number of animal products that you purchase
  • refining and being more careful with your choices, and ultimately,
  • replacing animal-based clothing with sustainable animal-free fashion.

If you choose to buy animal products, look for proof that strong animal welfare measures have been taken. Seek products labelled with robust certifications such as the Responsible Down Standard or the Responsible Wool Standard. Be wary of any certifications that claim to ensure even a basic level of welfare for animals used in fur and exotic leather products. Handy Tip: if in doubt, say ‘No Way!’ and help ensure compassion will always be in fashion.

By taking this pledge, we will send you a 'How to' Guide on all things animal-friendly in fashion. Look out for it in your inbox!

On behalf of all of our wooly, furry and feathered friends - thank you!

  • Jenn T 08.06.2023 01:56
  • Joanne R 08.06.2023 01:54
  • Christina J 07.06.2023 22:47
  • Flóra Anna P 07.06.2023 20:36
  • Waltraud G 07.06.2023 18:41
  • Tina S 07.06.2023 11:26