While an animal-free wardrobe is the ultimate in kind and cruelty-free fashion, making more ethical choices is a great step towards achieving a kinder wardrobe.
Together we can make a huge difference to the lives of billions of animals by:
- reducing the number of animal products that you purchase
- refining and being more careful with your choices, and ultimately,
- replacing animal-based clothing with sustainable animal-free fashion.
If you choose to buy animal products, look for proof that strong animal welfare measures have been taken. Seek products labelled with robust certifications such as the Responsible Down Standard or the Responsible Wool Standard. Be wary of any certifications that claim to ensure even a basic level of welfare for animals used in fur and exotic leather products. Handy Tip: if in doubt, say ‘No Way!’ and help ensure compassion will always be in fashion.
By taking this pledge, we will send you a 'How to' Guide on all things animal-friendly in fashion. Look out for it in your inbox!
On behalf of all of our wooly, furry and feathered friends - thank you!