Thank you for your interest in supporting the #FurFreeWoolrich campaign.
During fashion weeks in NYC, London, Milan and Paris in September and October 2025 Woolrich received more than 200.000 emails, calls flooded into the company and countless posts from supporters of many animal welfare groups around the globe demanding Woolrich to choose compassion over profits by adopting a fur-free policy. Members of the international Fur Free Alliance took to the streets with colourful demonstrations outside Woolrich stores in many cities across Europe, including Amsterdam, Bologna, Frankfurt, Hamburg, Milan and Munich.
Despite its competitors already going fur-free and knowing about the cruelty associated with the fur trade Woolrich has so far refused to discuss the issue and continues to sell fur on its website and in-store. But following the #FurFreeWoolrich campaign it does appear that Woolrich has begun removing fur items from its US e-shops— perhaps a first step in the right direction?
Thank you so much for your commitment and engagement in this campaign, Woolrich can no longer ignore the public call for a fur-free commitment. We continue to urge Woolrich to take an official and public stance against fur and we’ll keep you posted with any updates.
You can learn more about the campaign, the fur industry and fur free retailers on our website.