Max Mara, it's time to go fur-free!

Max Mara is one of the last international fashion brands without a fur-free policy even though most other comparable companies including Gucci, Prada, Versace, Armani, Dolce&Gabbana and Valentino have already gone fur-free.

There are so many quality alternatives to animal fur which satisfy customer’s needs. These brands need to understand that today’s shoppers want sustainable and ethical fashion where no animal has suffered. Max Mara has fallen behind its competitors.

Although the Italian brand is better known for classic coats, you will find in their collection’s products such as gloves, wrist warmers, charms and trims for hoods are still made of real fur. Fur production is a tremendously cruel practice. The foxes, minks and raccoon dogs that are killed for the Max Mara fur items spend their entire, short lives in fur farms. These poor animals are confined to tiny cages on wire mesh floors, not able to move properly or perform other natural behaviours. Their fate? Killed by gas or electrocution.

Even though the fur-free trend in fashion seems unstoppable and fur production figures have fallen worldwide for years, almost 35 million of foxes, minks and racoon dogs were still killed in 2022. And countless animals are suffering right now for the production of fashion and luxury items.

It is up to us to change this! Let’s call on Max Mara to go fur-free!

Together, we can help protect millions of animals from the cruel fur trade. Please take a moment to send this protest letter and ask Max Mara to commit to a fur-free future!


picture ©Otwarte Klatki_Bogna Wiltowska